Case Studies
Explore real-world examples of how EGC Design has helped small businesses through professional Wix and Shopify website design, e-commerce optimization, backend improvements, and digital system organization. Our case studies highlight the challenges, solutions, and results behind every project, demonstrating our commitment to building websites and digital solutions that support long-term business success.
Multi-Service Beauty & Wellness Business Branded Website
Beauty & Wellness
Wix
Website Consolidation
Website Design, Website Consolidation, SEO, Digital Strategy
Consolidated multiple independent websites into a single, scalable Wix platform for a beauty and wellness business.
Challenge
As the business continued to grow, so did the complexity of its online presence. What had originally started as a single website had gradually expanded into multiple independent websites representing different aspects of the business. Each location, service, and offering had developed its own online presence, making it increasingly difficult for both customers and staff to navigate and manage.
Maintaining multiple websites created a significant administrative burden. Everyday updates such as pricing changes, business hours, promotions, service descriptions, staff information, or seasonal announcements often had to be repeated across several websites. This duplicated effort increased the time required to manage the business online while also creating opportunities for inconsistencies. If an update was missed on one website, customers could receive conflicting information depending on which site they visited.
From the customer's perspective, the fragmented online experience created unnecessary confusion. New visitors were often unsure which website they should be using or whether they had found the correct location. Customers searching for one service frequently had no visibility into the full range of treatments, products, and wellness services available throughout the business. Instead of presenting a unified brand experience, the online presence felt disconnected and made it more difficult for customers to explore everything the business had to offer.
Search engine optimization was also suffering as a result of the multiple websites. Valuable content, keywords, and authority were spread across separate domains instead of contributing to one strong website. Rather than strengthening a single online presence capable of ranking for competitive local search terms, the websites competed against each other for similar keywords while diluting the overall authority of the brand. This limited the business's ability to improve visibility in Google searches for beauty services, wellness treatments, and related products.
The business also relied on multiple digital systems that needed to work together seamlessly. Online bookings were managed through Phorest, while retail products were sold through an external e-commerce platform. Customers needed clear pathways to both systems without feeling like they were leaving the business website. Achieving this required thoughtful planning to create a consistent customer journey while preserving the functionality of the existing platforms.
In addition to customer-facing improvements, the business needed a website that staff could confidently maintain moving forward. As services evolved and new offerings were introduced, the website required a flexible structure that would support future growth without requiring another complete redesign. The goal was not simply to modernize the appearance of the website, but to create a centralized digital platform that reduced administrative workload, improved customer experience, and established a stronger foundation for long-term business growth.
Solution
The project began with a complete review of the existing online presence to understand how customers interacted with the business and identify opportunities to simplify both the customer journey and internal management. Rather than rebuilding individual websites independently, a strategy was developed to consolidate multiple websites into one professionally organized Wix platform that would serve as the central hub for the entire business.
Information from each website was carefully reviewed, rewritten where necessary, and reorganized into a logical site structure. Duplicate content was eliminated, outdated information was removed, and related services were grouped together to create a clearer information hierarchy. This ensured customers could easily navigate between beauty services, wellness treatments, products, and booking options without needing to visit multiple websites.
The navigation system was completely restructured to improve usability. Clear menus, intuitive page organization, and logical service categories were designed to reduce the number of clicks required for customers to find the information they needed. Calls-to-action were strategically positioned throughout the website to encourage appointment bookings, product purchases, and customer enquiries while maintaining a clean and professional user experience across desktop, tablet, and mobile devices.
A significant focus of the project was improving the website's search engine optimization. Every page was reviewed to ensure it followed SEO best practices, including optimized page titles, meta descriptions, heading structures, image alt text, internal linking, and keyword-focused content. Existing search visibility issues were addressed, and the website was structured to provide Google with a clearer understanding of the business and its services. By consolidating multiple websites into one domain, future SEO efforts would contribute toward building authority for a single website rather than dividing ranking potential across several independent sites.
Because the business already relied on specialized third-party software, the website was designed to integrate seamlessly with existing systems rather than replacing them. Customers could browse products on the main website before being directed to the external online store when making a purchase, while appointment bookings connected directly to the established Phorest booking platform. This approach preserved existing business processes while providing customers with a smooth and consistent digital experience.
Behind the scenes, the website was built with long-term maintainability in mind. Content management systems were configured to simplify updates, page layouts were standardized for consistency, and the site's structure was designed to support future expansion as the business continued to grow. Images were optimized, page performance was improved, and technical settings were reviewed to ensure the website delivered a fast, reliable experience across all devices.
Additional work included improving the business's digital presence beyond the website itself. Google Analytics and Google Search Console were configured to provide valuable insights into customer behaviour, website traffic, and search performance. This gave the business the ability to monitor how visitors were interacting with the website, identify opportunities for future improvements, and measure the effectiveness of ongoing SEO efforts.
Rather than delivering only a redesigned website, the project established a complete digital foundation that connected marketing, customer experience, search visibility, and backend organization into one cohesive system that would continue supporting the business well into the future.
Results
The completed website transformed the business's online presence from a collection of disconnected websites into one unified digital platform that accurately reflected the professionalism and scale of the business. Customers now have a single destination where they can explore services, learn about the business, browse products, and access online booking without the confusion of navigating between multiple independent websites.
Consolidating the websites significantly reduced ongoing maintenance requirements. Staff now update information in one location rather than repeating the same changes across several websites, improving efficiency while ensuring information remains consistent throughout the business. This centralized approach has simplified content management and reduced the likelihood of outdated or conflicting information appearing online.
The improved website architecture also created a much stronger foundation for search engine optimization. By combining multiple websites into one authoritative domain, the business is better positioned to improve visibility for local searches related to beauty services, wellness treatments, and professional products. Technical SEO improvements, optimized content, and properly configured analytics tools provide the business with the data needed to continue refining its online marketing strategy over time.
Customers now experience a far more intuitive journey throughout the website. Whether they are searching for a specific treatment, looking to purchase products, or booking an appointment, the navigation is clear, consistent, and designed to help visitors quickly accomplish their goals. The seamless integration with existing booking and e-commerce platforms allows the business to maintain familiar internal processes while presenting a polished and professional customer experience.
Perhaps the greatest long-term benefit of the project is that the website now functions as an organized digital business system rather than simply an online brochure. Its scalable structure makes it easy to introduce new services, expand existing content, and continue growing the business without requiring major structural changes. The result is a website that supports daily operations, strengthens the brand, improves customer confidence, and provides a solid digital foundation for future growth.