Case Studies
Explore real-world examples of how EGC Design has helped small businesses through professional Wix and Shopify website design, e-commerce optimization, backend improvements, and digital system organization. Our case studies highlight the challenges, solutions, and results behind every project, demonstrating our commitment to building websites and digital solutions that support long-term business success.
Memorial Wix Website
Memorial Products
Wix
E-Commerce;Product Catalogue;Branding;SEO
E-Commerce Website Design, SEO
Created an e-commerce website for a business specializing in custom resin memorial keepsakes.
Challenge
Creating an e-commerce website for a memorial business requires a very different approach than designing a traditional online store. Customers are not casually browsing products—they are often navigating one of the most emotional and difficult periods of their lives. Every aspect of the website needed to reflect compassion, trust, and professionalism while making the purchasing process as simple and reassuring as possible.
The business specialized in creating handcrafted resin memorial keepsakes that preserve cherished memories of loved ones, pets, and meaningful life events. Each piece was completely unique and highly personal, meaning customers required far more information than a standard product listing could provide. The website needed to clearly explain the memorial process, answer common questions, showcase previous work, and build confidence before visitors were comfortable placing an order.
Unlike traditional retail websites where customers typically make quick purchasing decisions, this project required creating an environment where visitors could take their time, understand the products, and feel supported throughout their journey. The challenge was finding the right balance between providing enough information to educate customers without overwhelming them during an already emotional experience.
Because many products were custom-made, the ordering process also presented unique challenges. Customers needed to understand what materials could be incorporated into each piece, how the creation process worked, expected timelines, and how to begin the customization process. This required careful planning to ensure information was presented clearly while maintaining a respectful and compassionate tone throughout the website.
As a growing small business, establishing credibility was equally important. Without a professional online presence, potential customers may hesitate to entrust such meaningful keepsakes to a business they have never encountered before. The website needed to communicate craftsmanship, attention to detail, reliability, and genuine care while reflecting the quality of the handmade memorial pieces being created.
Beyond aesthetics, the website also needed to provide a scalable e-commerce platform capable of supporting future product lines, educational content, customer testimonials, and business growth without requiring major structural changes as the company expanded.
Solution
Rather than approaching the project as a standard online store, the website was designed around the customer's emotional journey. Every page was carefully planned to provide reassurance, answer questions, and guide visitors through the ordering process at a comfortable pace. The design focused on creating an atmosphere of warmth, compassion, and trust while allowing the handcrafted products to remain the primary focus.
The website architecture was organized to clearly separate product categories, educational content, frequently asked questions, and information about the memorial creation process. This ensured visitors could easily explore available keepsakes while also learning exactly what to expect before placing an order. Dedicated pages explained customization options, materials, timelines, and the care taken throughout the creation of each memorial piece.
Product pages were designed to highlight the individuality of every handcrafted item through detailed descriptions, high-quality imagery, and thoughtful content that emphasized craftsmanship rather than simply listing product specifications. Instead of encouraging rushed purchases, the website encouraged informed decisions by providing customers with the information they needed to feel comfortable moving forward.
Navigation throughout the website was intentionally kept clean and intuitive. Simple menus, clear page organization, and carefully placed calls-to-action helped visitors move naturally between learning about the business, browsing products, and making enquiries. Mobile responsiveness was prioritized throughout development to ensure customers received the same calming and professional experience regardless of the device they used.
Search engine optimization was integrated into the website from the beginning. Page titles, meta descriptions, heading structures, image optimization, and keyword-focused content were developed to improve visibility for customers searching for memorial keepsakes, resin memorial art, remembrance gifts, and custom memorial products. Rather than relying solely on visual appeal, the website was built with a strong technical foundation to support long-term organic growth through search engines.
Behind the scenes, the e-commerce platform was configured to simplify ongoing management while allowing the business to continue expanding its product catalogue. Products could be added, updated, and organized efficiently, ensuring future growth could be supported without disrupting the customer experience. The website was intentionally designed as a long-term business asset rather than simply a digital catalogue.
Throughout the project, the primary objective remained consistent: to create a website that treated customers with empathy while providing a professional online shopping experience that reflected the quality and care invested in every handcrafted memorial piece.
Results
The finished website provides the business with a professional and compassionate online presence that reflects both the quality of its handcrafted memorial products and the sensitivity of the services being offered. Visitors are welcomed into a calm, easy-to-navigate environment where they can learn about the business, explore available products, and understand the memorial process without feeling overwhelmed.
By combining thoughtful design with clear educational content, the website helps build trust during an emotional purchasing decision. Customers can confidently browse products, understand customization options, and contact the business knowing exactly what to expect throughout the creation process. This increased transparency strengthens customer confidence while reducing uncertainty before enquiries or purchases are made.
The structured product catalogue and intuitive navigation also improve the overall shopping experience. Visitors can easily locate the memorial products that best suit their needs while exploring related items and learning more about the craftsmanship behind each piece. This creates a more engaging customer journey while encouraging visitors to spend additional time exploring the website.
From a business perspective, the new e-commerce platform provides a scalable digital foundation capable of supporting continued growth. New products, collections, educational resources, and customer testimonials can be added using an organized content structure that maintains consistency throughout the website. The streamlined backend simplifies day-to-day management while allowing the business to expand without requiring significant redevelopment.
More importantly, the website serves as an extension of the business itself. Rather than functioning solely as an online store, it communicates compassion, professionalism, and attention to detail—qualities that are essential when helping customers preserve life's most meaningful memories. The result is a digital experience that not only supports online sales but also reinforces the trust and care that define the business.